Close-Up: Sam Wilkoff, Technical Business Manager
Tell us about your role here at Annalect. I work as a Technical Business Manager on the DevOps team, primarily responsible for managing the Financial and Security Operations of Annalect’s cloud environments. Every day is a little different — but usually involves reviewing terms for contracts; answering client security questionnaires;…
Transformational Ideas Vol. 2 — An Omnicom Media Group Report
Omnicom Media Group, of which we’re part, has released Transformational Ideas Vol. 2, a quarterly report developed to inform strategic decision-making and long-term marketing success. Drawing on expertise from across Omnicom Media Group, it showcases fresh thinking on AI, commerce, connected experiences, and more. Download Report Omni, our open operating…
The Shopping Mall Test: How to Think about Advertising Privacy
Privacy is not about laws, privacy is about people We all know that privacy is important. There are laws written about it, there are articles written about it, and there are entire conferences dedicated to discussing what it means for advertising. But the bulk of the conversation is about details…
LinkedIn: From Vanity to Value — The Next Era of Marketing Measurement
Our Chief Client Officer in APAC, Kothandaram Venkatakrishnan, recently joined a LinkedIn Marketing Live session called From Vanity to Value: The Next Era of Marketing Measurement. Want to learn more about the current (and possible future) state of B2B measurement from Kothandaram and his distinguished co-panelists? This 60-minute session is for…
Annalect Asks: Five Questions with Deepak Shukla of AWS
Lauren Walker, our Chief Client Solutions Officer, recently had the pleasure of joining Deepak Shukla, Senior Data & AI Sales Specialist at AWS, at the Marketing Leaders Summit in London to discuss all things AI. Here, they continue that conversation. Lauren Walker: What tradeoffs, if any, should advertisers be considering…