Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart’s industry-leading online grocery platform to supercharge third-party digital experiences.
Our Chief Experience Officer, Clarissa Season, noted:
“This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward.”