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Annalect and Meta form closed-loop measurement partnership to access first-party data
via Campaign Annalect, the data and analytics division of Omnicom Media Group (OMG), has partnered with Meta to integrate Advanced Analytics (AA) into their services to enhance privacy-safe measurement in the industry. The integration allows advertisers to merge their first-party data with Meta’s ads data to generate insights are critical…
Big Data Investments on the Rise
Using big data the right way can propel a business to new heights and increasingly more companies believe this to be true, changing the way they analyze their businesses. According to an annual NewVantage Partners survey of Fortune 1000 companies, 67% of executives say they have current big data initiatives.…
Data and Creative: A Partnership for Success
Targeted marketing is the buzz of the industry. Brands want to deliver it, and consumers have come to expect it. So how can a brand do it well? The best ones integrate data and creative to yield campaigns that drive the kind of results that make marketers and executives happy. Industry…
Integrating paid, owned and earned media
There are a lot of opportunities for brands to reach their target audiences. When you’re developing a strategy, how do you work them all in? When? How often? The choices you make may be driven by your strategy or campaign, but analyzing how well your paid, owned and earned media…
How To Boost Black Friday and Cyber Monday Sales
The importance of the holiday sales for many brands can’t be overstated. It’s often the thing that makes or breaks the year. So what are smart marketers looking to do improve over last year’s lukewarm holiday sales numbers? Take a look at what the data says about how consumers behave,…
Defining Data Quality and How Annalect Can Help
Annalect’s Director of Data Services, Scott Slavens, talks about data quality issues and solutions Question: How does Annalect define data quality? What are some of the biggest issues with data quality? Scott Slavens: At Annalect, we see data quality as not so much being an issue of right versus wrong,…