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Big Data Investments on the Rise
Using big data the right way can propel a business to new heights and increasingly more companies believe this to be true, changing the way they analyze their businesses. According to an annual NewVantage Partners survey of Fortune 1000 companies, 67% of executives say they have current big data initiatives.…
Two Thirds of Americans Will Travel for the Holidays
Nearly two thirds of Americans will take at least one trip between Thanksgiving and the New Year — and many say they’re willing to spend more to do so, according to the results of a survey conducted recently by online travel booking site Orbitz. That means marketers trying to reach…
Retailers Expect 2014’s Holiday Shopping Season to Pay Off
The early forecasts and projections show big expectations for this year’s holiday shopping season. Among the expectations is that major chains will be open for holiday sales even before the Thanksgiving turkey even hits the table. Both the National Retail Federation and the International Council of Shopping Centers released projections…
Data and Creative: A Partnership for Success
Targeted marketing is the buzz of the industry. Brands want to deliver it, and consumers have come to expect it. So how can a brand do it well? The best ones integrate data and creative to yield campaigns that drive the kind of results that make marketers and executives happy. Industry…
What "TV" means today
How Americans consume video content like their favorite TV shows and movies is changing. But a new proposal before the Federal Communications Commission may alter how TV marketers, who rely on the medium, advertise in the future. The FCC is mulling whether to treat certain online video services the same…
Integrating paid, owned and earned media
There are a lot of opportunities for brands to reach their target audiences. When you’re developing a strategy, how do you work them all in? When? How often? The choices you make may be driven by your strategy or campaign, but analyzing how well your paid, owned and earned media…