- All
- Annalect
- Annalectuals in the News
- Blog
- Case Study
- Employee Spotlight
- Employee Spotlight Series
- Job Postings
- Leaders
- Leadership Press & Articles
- Regional
- Worldwide
Retail Data Breaches Spike Concern and Alter Shopping Behaviors
In 2013, Annalect launched a longitudinal study to track consumers’ awareness, understanding, sentiments, and responses to the growing issue of online privacy and data breaches. We extended our research (monthly national online surveys) into 2014 to continue tracking online consumers. As you are aware, there was big news at the…
When it Comes to Data, Focus on the Fundamentals
Data is powerful. When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong foundation. “When something is new, we want to go big,” Adam Gitlin, Global Managing Director for Annalect’s Data Group, told the crowd at…
On Big Data, Marketers Must Seek Balance
In an April 6 op-ed in The New York Times, psychologist Gary Marcus and computer scientist Ernest Davis provide some cautionary insight into the limits of Big Data, arguing that the hype surrounding the emerging field of data science has become so intoxicating that it’s luring many sectors of the…
Click-fraud “Crisis” Creates New Challenges for Brands, Agencies
As cybercrime syndicates dig further into the Web for money-making opportunities, brands are being forced to confront the possibility that the “consumer” on the other end of their marketing message isn’t human at all, but is rather a string of malware helping its creator profit. That reality was on display…
Annalect Online Consumer Privacy Study
Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results shed light into the need for consumer control and education to help consumers feel more secure about their online privacy, and the unexpected…
Are You Implementing the Necessary Steps to Safeguard your Data?
The Importance of Identifying the Best Data Governance Program for your Industry The implementation of governance programs to safeguard your data presents different challenges for different industries. Each industry faces varying levels of risk in the event that their efforts fail. The Ad Age article that was released last week,…