Tag Archives: White Paper

The prevalence of social media (especially Twitter) and TV co-usage has made some big players in the media space take notice. Nielsen and Twitter have teamed up and will soon release Nielsen Twitter TV Ratings, or the NTTR (Fall 2013). The goal of NTTR is to quantify the size of…

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In mid-March, Pinterest announced on its blog that it is now providing analytics at no charge for businesses and site owners to measure Pinterest-driven traffic.   This is a positive step forward, both for marketers to improve their understanding of earned media performance, and for Pinterest to increase advertiser interest and engagement.…

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Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…

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Background: Consumer online privacy While the issue of consumer online privacy made headline news in late 2010, two significant announcements were made in late February 2012 that further elevated this topic. Google agreed to support a “do not track” (DNT) button embedded in Web browsers that would inform any website…

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