Too much data, not enough insight?
That’s never a problem with Omni — an open operating system that helps marketers orchestrate better outcomes. Fueled by a decade of innovation and 50,000 global users, Omni drives marketing transformation through better consumer experiences, greater efficiency, and higher ROI.
Data-Powered Marketing
Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.
Future-Proofed Tech
Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.
In the News
AdExchanger: How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency employees to narrow AI’s focus and solve for specific agency challenges. “My guess is if we gave you all the raw data…
Adweek: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP
As reported by Adweek, after an account review process spanning more than six months, including objective third-party review, Amazon has awarded its media work in the Americas to Omnicom Media Group (of which we’re part). “After a comprehensive advertising agency review for our consumer business, we’ve chosen to partner with…
Beet.TV: Contextual AI Empowers Advertisers with Customized Audiences
As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising — placing ads next to content that’s most likely to engage a target audience. Clarissa Season, our Chief Experience Officer, recently spoke with Beet.TV about how AI is shaping contextual…