Reimagining the Future of Marketing
Annalect innovates at the crossroads of data, tech, analytics, and AI. Our solutions, including Omni, Omnicom’s open operating system, drive better business outcomes for many of the world’s leading brands.
In the News
DataIQ: Jon Ghazi Named One of the Most Influential Data & AI Enablers in EMEA
Jon Ghazi, our Chief Growth Officer & Chief Executive Officer in EMEA, has been identified by DataIQ as one of the most influential data and AI enablers across the EMEA region. “With over 25 years in advertising and media, I understand what it takes to harness data and innovation to…
DataIQ: Lauren Walker Named One of the Most Influential Data & AI Enablers in EMEA
Lauren Walker, Our Chief Client Solutions Officer, has been identified by DataIQ as one of the most influential data and AI enablers across the EMEA region. “At Annalect, as Chief Client Solutions Officer, we are building custom data and technology solutions that improve efficiency and effectiveness by creating an environment…
Campaign: Women in advertising – DEI has outgrown its gender dimension
Dr. Hoda Daou, Annalect’s Managing Director in MENA, asks “Why does gender have to play a role?” in Campaign Middle East’s Women in Advertising 2025 issue. I remember the days when we would be, at best, 5 per cent women within the overall attendance in our engineering classes. … Twenty…
The Advertising Forum: From Tool to Strategy – AI’s Rising Role in Advertising with Keith Roberson
In this episode of The Advertising Forum — Keith Roberson, our Chief Innovation Officer, discusses how AI is evolving from a behind-the-scenes utility into a central driver of advertising strategy. AI is no longer just in the background, it’s now shaping strategic decisions, streamlining workflows, and helping teams deliver stronger…
Storyboard 18: India has become a central pillar of our regional strategy – Tony Harradine, OMG APAC CEO
To stay ahead, OMG is actively investing in upskilling its teams, especially in AI prompting and strategic insights. Tools like Culture Q, an internal cultural intelligence platform, are being leveraged to understand consumer behaviors in nuanced markets like India. Q Cultural Intelligence is part of our uniquely powerful Omni open…