Too much data, not enough insight?

That’s never a problem with Omni — an open operating system for orchestrating better business outcomes. Fueled by a decade of innovation and 50,000 global users, Omni drives transformation through better consumer experiences, greater efficiency, and higher ROI. 

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Omni Mark

Data-Powered Marketing

Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.

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Future-Proofed Tech

Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.

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In the News

Despite their significant impact, microinfluencers — those with fewer than 100,000 followers — face challenges when working with big brands, and coordinating large-scale influencer campaigns remains complex. To help brands tap into the potential of niche creators more efficiently, Omnicom-owned influencer agency Creo is launching a new tool within Omni,…

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PHD has won Adweek’s Global Media Agency of the Year for 2025 (two years in a row). Omni, our open operating system for orchestration better business outcomes, is cited multiple times in Adweek’s article explaining what drove their decision to name PHD Global Media Agency of the Year for 2025.…

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AdAge

OMD is Ad Age’s 2025 Media Agency of the Year. We’re happy to be a part of OMD’s data-driven business strategy — with which they secured Ad Age’s coveted Media Agency of the Year for 2025. Here are a couple excerpts from the Ad Age article, highlighting their innovative use of…

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