Too much data, not enough insight?

That’s never a problem with Omni — an open operating system that helps marketers orchestrate better outcomes. Fueled by a decade of innovation and 50,000 global users, Omni drives marketing transformation through better consumer experiences, greater efficiency, and higher ROI. 

Meet Omni

Omni Mark

Data-Powered Marketing

Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.

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Future-Proofed Tech

Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.

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In the News

Data Cloud Now Logo

In this Data Cloud Now interview, Adam Gitlin, President of Annalect, talks with DCN anchor Ryan Green about data strategy to power internal teams, drive effectiveness of targeted marketing campaigns, enhance insights into consumer behavior, and foster team/partner collaboration. Also … the transformative impact AI will have on how Annalect’s…

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DecisionMarketing.co.uk Logo

“OMG and Annalect have experienced remarkable growth in recent years, and I look forward to building on this momentum at the group level in the UK. As part of the global team that has developed the industry’s most advanced data and analytics offer, my focus will be on ensuring that…

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AdExchanger logo - Annalect

Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency employees to narrow AI’s focus and solve for specific agency challenges. “My guess is if we gave you all the raw data…

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