Reimagining the Future of Marketing
Annalect innovates at the crossroads of data, tech, analytics & AI. Our solutions, including Omni, Omnicom’s open operating system, drive better business outcomes for many of the world’s leading brands.
In the News
B&T: Uber Partners with OMG Australia to Help Brands Connect to “The Moments that Matter Most”
Uber Advertising and Omnicom Media Group Australia have partnered to bring Uber’s advertising inventory directly into Omni, making it possible for brands to reach Australian consumers throughout their day, from the backseat of an Uber to the tap of an Uber Eats order. “We know that brands are increasingly looking…
AdExchanger: OMD Shares Its Alternative ID Strategy At AdExchanger’s Programmatic IO
With so many alternative IDs in the market, choosing the right one can feel overwhelming. But OMD, one of our partner agencies, has developed a clear philosophy to help brands navigate the complexity. At AdExchanger’s Programmatic IO event in Las Vegas, Emily Proctor, OMD’s Executive Director of Data and Technology…
LinkedIn: From Vanity to Value — The Next Era of Marketing Measurement
Our Chief Client Officer in APAC, Kothandaram Venkatakrishnan, recently joined a LinkedIn Marketing Live session called From Vanity to Value: The Next Era of Marketing Measurement. Want to learn more about the current (and possible future) state of B2B measurement from Kothandaram and his distinguished co-panelists? This 60-minute session is for…
Ad Age: OMD Wins Big with Data-Driven New Business Strategy
OMD is Ad Age’s 2025 Media Agency of the Year. We’re happy to be a part of OMD’s data-driven business strategy — with which they secured Ad Age’s coveted Media Agency of the Year for 2025. Here are a couple excerpts from the Ad Age article, highlighting their innovative use of…