Ad Age: OMD Wins Big with Data-Driven New Business Strategy

OMD is Ad Age’s 2025 Media Agency of the Year.

We’re happy to be a part of OMD’s data-driven business strategy — with which they secured Ad Age’s coveted Media Agency of the Year for 2025.

Here are a couple excerpts from the Ad Age article, highlighting their innovative use of Omni, our open operating system for orchestrating better business outcomes.

As part of a bespoke solution OMD created for by Gap:

…[Omnichannel Performance Engine] provides 24-hour campaign performance reporting to clients. The Engine utilizes Omnicom’s central Omni data and intelligence technology as well as specialists who in tandem monitor a client’s media and its impact on daily sales.

…and another focused on State Farm’s 2024 Super Bowl ad, featuring Arnold Schwarzenegger and Danny DeVito’s clashing over the pronunciation of “like a good neighbor”:

The strategy was based on Omni’s Q Cultural Intelligence Platform, which filters data from thousands of sources ranging from tweets to research to create identifiable elements of culture to strategize against.

Read the full article on Ad Age