Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency employees to narrow AI’s focus and solve for specific agency challenges.
“My guess is if we gave you all the raw data … you probably wouldn’t know what to do with it,” said Jonathan Nelson, CEO of Omnicom Digital. “After 30 minutes, you would give up in frustration, which is what most people’s reaction is when they see 100,000 rows of data.” With Omni Assist, he said, all it takes is asking the right question.