Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its tech strategy, use of data, integration of media and content, and audience-first marketing.
Florian Adamski, OMG’s chief executive officer (CEO), said the agency network has been able to maintain its leader designation by “never standing still.”
“For OMG, [being a leader] has meant creating an offer at the intersection of digital transformation, connected commerce, content and creators, and empowering clients through a constant pipeline of innovation and thought leadership,” he said.