Despite their significant impact, microinfluencers — those with fewer than 100,000 followers — face challenges when working with big brands, and coordinating large-scale influencer campaigns remains complex.
To help brands tap into the potential of niche creators more efficiently, Omnicom-owned influencer agency Creo is launching a new tool within Omni, our open operating system for orchestrating better business outcomes.
“We believe influencer marketing is becoming another media channel,” said Megan Pagliuca, chief product officer at Omnicom Media Group. “We’ve found that with these niche and rising influencers, the ROI is particularly high for brands.”