PHD has won Adweek’s Global Media Agency of the Year for 2025 (two years in a row).
Omni, our open operating system for orchestration better business outcomes, is cited multiple times in Adweek’s article explaining what drove their decision to name PHD Global Media Agency of the Year for 2025.
On Omni’s customizable architecture, leveraged by numerous clients, including Princess:
The agency has also created environments for clients within Omnicom Media Group’s Omni platform that are “truly bespoke,” [Guy Marks, global CEO of PHD Worldwide] said. That’s critical to PHD’s differentiation, as more technology, data, and centers of excellence sit at the OMG level. “We get to put our own spin on a consistent foundation,” he said.
On the connected capability PHD created with Omni to supercharge Volkswagen’s personalized marketing efforts and consumer relationships:
Using Omni and its Studio planning system, PHD built an AI-powered operating model around three pillars: synchronizing marketing activities across Volkswagen’s brands; simplifying complex workflows; and adapting proactively and quickly to business needs.