Beauty is a powerhouse industry, with sales reaching $38.1 billion last year. Still there are challenges, as shoppers in this fragmented category are primarily driven by price and convenience, making it difficult for brands to break through.
In the coming years, sales growth will be driven by the rising Hispanic and aging populations, as well as an increasing male segment.
Download the report to read about:
- The Top Beauty Trends for 2015
- How multicultural beauty consumers are different
- How user-generated content is helping beauty brands
[download file=”https://www.annalect.com/wp-content/uploads/2015/04/Annalect_research_BeautyNewsletter.pdf” title=”Beauty Newsletter”]