As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising — placing ads next to content that’s most likely to engage a target audience.
Clarissa Season, our Chief Experience Officer, recently spoke with Beet.TV about how AI is shaping contextual advertising.
“You want to understand the laws and the ethics behind what you’re doing, but I think as you jump into it, you want to keep the consumer at the front of your mind, because if we are not doing something that’s going to ultimately benefit the consumer, we’re just doing something cool because it’s cool.”