Close-Up: Cassie Globus, Regional Director, Platform Operations
Tell us a little about your team’s role at Annalect. I’m Regional Director of Platform Logistics — essentially, the information hub serving Annalect and our partner agencies. You can come to us to find out what every team, agency, and ad tech vendor does — and how to work with…
Close-Up: Sam Wilkoff, Technical Business Manager
Tell us about your role here at Annalect. I work as a Technical Business Manager on the DevOps team, primarily responsible for managing the Financial and Security Operations of Annalect’s cloud environments. Every day is a little different — but usually involves reviewing terms for contracts; answering client security questionnaires;…
Transformational Ideas Vol. 2 — An Omnicom Media Group Report
Omnicom Media Group, of which we’re part, has released Transformational Ideas Vol. 2, a quarterly report developed to inform strategic decision-making and long-term marketing success. Drawing on expertise from across Omnicom Media Group, it showcases fresh thinking on AI, commerce, connected experiences, and more. Download Report Omni, our open operating…
The Shopping Mall Test: How to Think about Advertising Privacy
Privacy is not about laws, privacy is about people We all know that privacy is important. There are laws written about it, there are articles written about it, and there are entire conferences dedicated to discussing what it means for advertising. But the bulk of the conversation is about details…
Annalect Asks: Five Questions with Deepak Shukla of AWS
Lauren Walker, our Chief Client Solutions Officer, recently had the pleasure of joining Deepak Shukla, Senior Data & AI Sales Specialist at AWS, at the Marketing Leaders Summit in London to discuss all things AI. Here, they continue that conversation. Lauren Walker: What tradeoffs, if any, should advertisers be considering…
Introducing Transformational Ideas Vol. 1 — A New OMG Report
Omnicom Media Group (OMG), of which we’re part, has released its first issue of Transformational Ideas, a quarterly report developed to inform strategic decision-making and long-term marketing success. Drawing on expertise from across OMG, it showcases fresh thinking on AI, commerce, connected experiences, and more. Download Report James Aylett, our…