Annalect Asks: Kamal Janardhan, Senior Director, Google Ads Measurement
As consumer privacy expectations evolve and regulatory scrutiny intensifies, brands and platforms alike are rethinking how data is shared, matched, and activated. In some cases, this can open up new opportunities. One such opportunity is confidential matching, which is a technique for processing advertising data introduced for Google Ads that…
Annalect Asks: Jennifer Kattula, Microsoft Advertising’s Global CMO
In this conversation, Annalect’s Kristin Reagan asks Microsoft’s Jennifer Kattula to unpack how CMOs can successfully navigate the shift from AI experimentation to integration. Drawing from her own experience leading marketing at Microsoft Advertising, Kattula shares practical habits, emerging tools, and insights into where things are headed — from building…
Close-Up: Cassie Globus, Regional Director, Platform Operations
Tell us a little about your team’s role at Annalect. I’m Regional Director of Platform Logistics — essentially, the information hub serving Annalect and our partner agencies. You can come to us to find out what every team, agency, and ad tech vendor does — and how to work with…
Close-Up: Sam Wilkoff, Technical Business Manager
Tell us about your role here at Annalect. I work as a Technical Business Manager on the DevOps team, primarily responsible for managing the Financial and Security Operations of Annalect’s cloud environments. Every day is a little different — but usually involves reviewing terms for contracts; answering client security questionnaires;…
Transformational Ideas Vol. 2 — An Omnicom Media Group Report
Omnicom Media Group, of which we’re part, has released Transformational Ideas Vol. 2, a quarterly report developed to inform strategic decision-making and long-term marketing success. Drawing on expertise from across Omnicom Media Group, it showcases fresh thinking on AI, commerce, connected experiences, and more. Download Report Omni, our open operating…
The Shopping Mall Test: How to Think about Advertising Privacy
Privacy is not about laws, privacy is about people We all know that privacy is important. There are laws written about it, there are articles written about it, and there are entire conferences dedicated to discussing what it means for advertising. But the bulk of the conversation is about details…