Ad Tracking Defines the Consumer Journey
Ad tracking across devices has empowered marketers with ways to track the full customer journey and its complexities, but ad blocking poses a growing threat. Ad tracking across devices provides crucial insight into each touchpoint and helps marketers define how customers navigate their path to purchase. Taking a look at…
Emotion Recognition Technology Leads to Quantitative Data
Emotion recognition technology measures moods in voices and facial expressions in a quantitative way, enabling brands to be more specific about their emotional impact. Members of your marketing test group state that they love your product, but their facial expressions tell another story. Which do you believe? Emotion recognition technology…
Gobble Up Grocery Retail Marketing Tech
Follow how grocery stores use retail marketing technology to keep reinventing themselves, from self-service options and home delivery service to augmented and virtual reality. The neighborhood grocery store may have a sense of familiarity, but in truth, it has always been changing. For example, when the first Piggly Wiggly opened…
Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of online digital platforms and the data they created caused an incredible evolutionary marketing shift within the past ten years. Now, the world’s biggest…
Attribution, New Trends and Disruption — Challenges that Marketers Face in 2016
Come to grips with the three biggest challenges marketers face in 2016, an era with shifting priorities and disruptive changes that reshape marketing as we know it. Nowadays, chief marketing officers are flush with data, but they may not always know what to do with it. As new sources of…
Marketing Trends Abroad in 2016
Discover marketing trends from around the world, how they are shaping the marketing climate of 2016 and what brands are making the most of them. The year 2015 saw many changes on the marketing front, with many concepts like inbound, content marketing, big data and the Internet of Things having…