Segmentation Strategies for Data Management Platforms
Discover some of the most crucial strategies to segmenting using a data management platform, including examples of how a DMP can enhance predictive abilities. The emergence of data management platform (DMP) usage has crystallized the data-driven marketing revolution, making marketing decisions more about deduction than intuition. There is an investment…
What’s Next for Programmatic Media Buying?
Addressable TV advertising, digital out of home and optimization for digital assistants are three areas in which programmatic media buying could take off. For years, programmatic media buying has pushed forward the frontier of agency comfort zones by challenging some of their most ingrained practices. While person-to-person media buys still…
How Deep Learning and Artificial Intelligence Push Big Data Forward
Find out how artificial intelligence technologies like neural networks can be coupled with big data to produce extraordinary marketing feats. Just like the rise of internet networking technologies and smaller, more-powerful processors led to the current device explosion, the advancement of technologies like machine learning and neural networks will no…
Three Best Practices for Building a Data-Driven Marketing Strategy
Discover the best practices to starting a data-driven marketing strategy that reduces implementation risk and unlocks analytics’ potential organization wide. All signs point to data-driven marketing as the way of the future. Organizations looking to modernize their marketing approach and upstart businesses looking to scale are all pursuing smart investments in…
Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Part 2: Agile UX and the 3 Pillars of a Successful App
Over the last few years, excellent user experience design has proven to be a distinct business advantage. This is part 2 of our 3 part app series with insights, from our Annalect leads in product marketing, UX and data solutions, on a successful business application strategy. Today, the term “user experience”…