Get Scientific With These Multivariate Testing Best Practices
Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for marketers willing to dive into experimental design and optimization best practices. Because marketers aren’t mind readers, they need tools and methodologies to guide their…
Data Visualization Enters a New Dimension
Artificial intelligence, virtual reality, and machine learning are vastly improving data visualization practices, making it possible for marketers to analyze and depict complex data sets without oversimplifying them. When thinking about data visualization, most marketers refer back to the not-so-distant days of the dashboard – pre-populated with two-dimensional line graphs…
Use Data Visualization Better With These Five Best Practices
Make more effective use of data visualizations through these important best practices, including how to prepare for the future of data representation through VR. Organizations around the world use data visualization in their jobs, but they may not be using the technology to its full potential. Many professionals employ data…
Marketers and Algorithms, Better Together
Marketers can harness the full potential of algorithms and reduce the risk of drawbacks when they supervise use, monitor performance, and inject humanity. While marketing algorithms shoulder the burden for many important tasks for humans, the need for human management and supervision still makes people an essential part of the…
Algorithms and Marketing, What You Need to Know
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their way into the industry’s most talked about subjects. Many people, however, still aren’t sure exactly what an algorithm is, what they do, and…
Data Management Platforms’ Value and Considerations
Get clarity on what a data management platform is and its key benefits, as well as factors to consider when deciding which technology is right for your organization. It’s not new news that data management platforms (DMPs) have driven a revolution in marketing and advertising over the past several years.…