Mobile Marketing: The Best Way to Reach Live Performance Fans
As the weather heats up every year, so does the summer concert season, setting off a rush of fans to ticket booths — both real and virtual — to gain admission to see their favorite bands live. The medium many are using to connect with tickets or find out details…
Strong Growth Consumer Spending and Borrowing Gives Economy a Boost
Rising rates of consumer spending and borrowing could signal stronger months ahead for the American economy, giving marketers some much needed good news that people are ready to spend their cash, according to a recent Gallup poll and Federal Reserve report on consumer credit. Daily spending has reached it highest…
Retail Research Newsletter: Fashion Forward
As consumers have finally thawed out from the long and frigid winter, our retail newsletter takes a look at the economy and latest retail trends. While Q1 saw a weak GDP reading, Consumer Confidence continues to improve, and e-commerce continues to fuel gains. [download file=”https://www.annalect.com/wp-content/uploads/Spring-Retail-Newsletter_Annalect.pdf” title=”Retail Newsletter”] Retailers are ramping up…
Travel: Who Spends the Money Now and the Best Way to Reach Them
All the experts are forecasting a strong travel season for Summer 2014. And much of that growth is being driven by Generation X, with some help from the millennials and younger baby boomers who lie on either side of this often forgotten demographic. In the leisure market, Gen X travelers,…
Travel Marketers! Americans are Ready to Make Summer Travel Plans
After a long, cold winter, which seemed like it would never end for many, summer is nearly here. What does that mean for marketers? Americans are ready to put the snow and ice behind them and get away from it all – and they want to soak up some sun…
How location-based advertising is reshaping marketing at events
When tens of thousands of fans gather next month in Brazil for the 2014 World Cup championship, they can expect to be met with messaging from hundreds of global brands as they stroll the sun-drenched streets of Rio de Janeiro and 11 other host cities. But if the most recent…