Cross-Channel Success Means Overcoming the Structural Barriers
Marketing professionals are keenly aware that successfully engaging today’s sophisticated digital consumer requires a comprehensive approach that leverages multiple channels. Then why do so many companies continue to operate as if they were wearing blinders? The answer, according to a new report from Experian, is a lack of technology, infrastructure…
Has IT Experience Become a Requirement for Marketing Professionals?
An increasing number of new hires entering the marketing profession are now expected to have technical experience, according to new data from Mondo, a technology and digital marketing staffing firm. The report, which is based on data from the company’s own placement records, forecasts a 38% increase in demand for…
Oscars Ads Quantified
Oscars Ads Quantified is the second report, after the Super Bowl, in Annalect’s ongoing analysis designed to evaluate and index the creative effectiveness of sponsored content during live television events. According to TV Guide’s Michael Schneider, “the Big 4 networks are up 6 percent in total viewers versus last year…
Will 2014 be the Year of B2B Custom Content?
Business-to-business marketers may not be taking the world by storm with their content marketing just yet, but research shows they continue to make significant strides in leveraging this effective outreach tool. A report issued in October from the Content Marketing Institute found that after increasing spending on content campaigns last…
Why CMOs Need to Increase their Commitment to Training
In the fast-changing world of digital marketing, staying abreast of the newest methods and technologies is a critical component of campaign success. A new report finds business-to-business marketers are skimping on staff training even though most acknowledge the importance of continually improving their skill sets. The survey, released last week…
The Qualities of a Stellar CMO in the Post-Digital Age
The role of the chief marketing officer is changing, and firms need to look beyond search engine optimization or big data to find a CMO who truly believes in the product and can master the “sales jungle,” writes Bruno Aziza, in a recent post at VentureBeat. According to Aziza, in…