Video and the B2B Marketer
If a picture tells a thousand words, just imagine how much you can say with a video. Many business-to-business marketers are spending more time and money on the medium to find out. According to a December 2013 study by Advertising Age, video is a bigger piece of enterprise content marketing…
Data Reveals the Why Behind the Winning Super Bowl Ads
In recent years, with the advent of Facebook and YouTube, we can immediately (and with real data) see which Super Bowl ads were most popular with viewers. Likes, views, shares, comments, tweets – these are all valid volumetric measures of interest, but do we know why people like, view,…
Making the Case for B2B Social Media
While editorial and vendor content continue to dominate information technology buying decisions, a new survey confirms the gradual ascendency of social media as a preferred platform for researching IT products and services. According to a poll of 400 B2B buyers responsible for IT purchasing decisions conducted by IDG Connect, a…
2013 Media Trends
Annalect has released its 2013 Media Trends Executive Summary. For over ten years, we have been compiling the latest research across all facets of media. This year, we look at major factors in changes to the media landscape: the ubiquity of mobile devices, the fragmentation of media, time-shifted viewing, and…
With Budgets on the Rise, B2B Marketers Consider Priorities
Despite persistent financial pressures, business-to-business marketing executives say they expect to spend more money this year on new campaigns and technology upgrades; but with only incremental budget increases expected, deciding where to invest promises to be an exercise in discretion. According to the results of a joint study conducted by…
Post Holiday Sales Recap Research Pulse
Weakest sales growth since 2009 The unenthusiastic forecasts for the holiday season have turned out to be accurate, as U.S. retail sales rose 2.7% this holiday season, the smallest increase since 2009. Many factors contributed to the uninspiring sales results: a shortened holiday shopping season, the most promotional retailing environment…