For Legacy Industries, 2013 was Breakthrough Year for Digital Marketing
Industries often looked at as less progressive in their advertising, such as manufacturing and financial services, were some of the fastest growing last year when it came to business-to-business customer engagement and digital ad spending, according to data from Demandbase. In particular, Demandbase identified a push by B2B marketers to…
Adding a "Pop" to Shopping
Annalect’s recent proprietary consumer research pulse, “Adding a New ‘Pop’ to Shopping”, explores consumers’ attitudes and behaviors surrounding a relatively new concept in retail and marketing, Pop-up shops. The concept is based upon setting up a temporary retail space that “pops-up” one day and disappears anywhere from one day to…
The Year to Come in Digital Marketing
If 2013 was a breakout year for digital marketing – a year when brands finally entered their comfort zone and pulled off some memorable wins, 2014 promises to take the sector to new heights as marketers refine the lessons they’ve learned and find creative new applications for last year’s emerging…
Competitive Digital Measurement in the Digital Age
Written by Amy Lee, Associate Director, Competitive Solutions, Annalect With advertising dollars following the consumer’s movement beyond the computer screen to mobile phones and tablets, it is more important than ever to measure competitive digital spend in order to capture the full story of the competitive advertising landscape. Yet, the…
Demand for New Skill Sets Keeps Marketing Pros on their Toes
Maybe you’re a college senior considering a career in advertising, or a marketing professional looking for a new employment opportunity. Perhaps you already have a marketing job you love and just want to boost your competitive profile in your chosen field. No matter the case, knowing what skills will be…
Opportunity Knocks as More SMBs Embrace Digital Marketing
Large retail and B2B brands have been leading the push into digital marketing with pioneering efforts in mobile advertising, real-time targeting and predictive analytics; but the results of a new poll suggest 2014 may be the year of the small- and mid-size business (SMB). According to a survey of 1,000…