Big Data, Programmatic Buying Takes Center Stage at Advertising Week
This week roughly 90,000 marketing and advertising professionals from around the world are gathered in New York for the 10th annual Advertising Week gathering, and the topic on everyone’s mind is Big Data. According to a new poll from Gartner, nearly two-thirds of companies are planning to increase investments in…
Marketers Playing Catch-up on Mobile Analytics
More than a fifth of traffic to websites now originates from a mobile device, and mobile marketing has emerged as one of the biggest growth industries on the digital landscape. Yet despite the overwhelming drive among consumers to cut the cord, new research from Forrester suggests that marketers are having…
Weather Channel turns Big Data into Real-Time Marketing
There are few marketers today who aren’t aware of the power of Big Data and its potential to revolutionize the way brands interact with consumers; but with much of the dialogue taking place in the abstract, it’s helpful when we can point to innovative real-world examples of how companies are…
Big Pharma Another Industry Tapping Big Data to Improve
The days of the televised drug advertisement may not be coming to an end, but there is mounting evidence that the next pitch you hear for “the little purple pill” is more likely to come on a little handheld screen than sitting in front of the tube. Analysts say the…
Tips for Gauging Social Media Success
Brands looking to expand the reach of their messaging hardly need to be sold on the power of social networking, but once the foundation has been laid, getting the most from a social media campaign means not only having clearly defined goals, but knowing how to recognize when you’ve reached…
Growing Complexity of Ad Networks Spurs Verification Push
In the 1989 movie Field of Dreams, a voice from beyond the grave assures farmer Ray Kinsella (played by Kevin Costner), “If you build it they will come.” Unfortunately, when it comes to digital advertising, it doesn’t always work out that way. According to a recent report from comScore, 54%…