Content Still Reigns, but Attribution Challenges Remain
Content marketing has evolved into a complex and diverse marketing strategy, but the need for accurate attribution has driven that evolution even further. As agencies switched their focus to digital, content campaigns quickly superseded traditional display advertising. Brands and marketers subsequently began to invest in content in major ways, with…
How Marketers Convert Digital Traffic into Sales
Learn about three of the most effective digital marketing strategies brands use to convert digital traffic into sales and clicks into cold, hard cash. Rumplestiltskin may be able to spin straw into gold, but marketers can perform real magic: spinning web traffic into actual sales. Getting people to part with…
Data Has Changed the Consumer Journey
Data-driven marketing has changed the consumer journey for customers even more so than it has for brands, opening up new possibilities for every purchase. We often talk about how data has changed the process of marketing to consumers, but what is the consensus from the other side of the coin? In…
Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of online digital platforms and the data they created caused an incredible evolutionary marketing shift within the past ten years. Now, the world’s biggest…
Attribution, New Trends and Disruption — Challenges that Marketers Face in 2016
Come to grips with the three biggest challenges marketers face in 2016, an era with shifting priorities and disruptive changes that reshape marketing as we know it. Nowadays, chief marketing officers are flush with data, but they may not always know what to do with it. As new sources of…
Data Interoperability Remains a Hurdle to Analytics’ Potential
When data interoperability is part of your approach, more data can be readily accessed and shared, and projects then become more streamlined and efficient. For all the advancements made in fields such as data analytics, sensor device networking and data-driven decision-making, that same data can end up holding us back.…