Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
An Agency Hackathon Experience
Where Innovative Ideas Become a Reality in 24 Hours As consumers interact with brands and content in new ways, the line between advertising, marketing, and public relations continues to blur and shift in new and exciting ways. Porter Novelli, Omnicom’s Public Relations Agency, understands that this rapidly changing landscape requires holistic, coordinated,…
Where Will Data-Driven Marketing Take Us in 2016?
Take a look at our predictions for top trends that are likely to appear in 2016, including how data-driven marketing will occupy an even more crucial role. As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to…
Part 3: Leveraging User Identity – How to Measure Media Impact on App Downloads
A week ago, I was in Tokyo waiting for a train. I had been staying in the crowded precinct of Shinjuku – a neon metropolis on the west side of the city. I bought a ticket for the Metro and was counting the seconds until midnight when the train would…
Part 2: Agile UX and the 3 Pillars of a Successful App
Over the last few years, excellent user experience design has proven to be a distinct business advantage. This is part 2 of our 3 part app series with insights, from our Annalect leads in product marketing, UX and data solutions, on a successful business application strategy. Today, the term “user experience”…
How Beacons and Big Data Are Changing the Way We Shop
Once true industry-wide beacon capability is realized, the potential for data warehousing becomes massive, uncovering radical new consumer insights. Consumer data insights are one of the key ways retailers maximize profit. By analyzing behavior on online sites and through point-of-sale systems, major retailers are able to track individual customer actions.…