Annalect Research: The Mobile Wallet
The mobile payments space is rapidly evolving, with everyone from Apple to Visa releasing ways to pay by mobile device. Mobile payments are expected to more than double this year, to nearly $9 billion. With this much at stake, the major players are competing fiercely for a share of the…
Going on a Diet: How Marketers Are Adjusting to a Cookie-less Future
Problems created by cross-device usage, shared devices and voluntary cookie purging have forced digital marketers to find a suitable cookie substitute. Brands and marketing agencies alike have known for several years that at some point they would have to come to terms with the flaws of the browser cookie in…
3 Ways CMOs can Reap Benefits from Data
Big data is taking much of the guesswork out of marketing. Companies are getting smarter than ever about not only stocking the right products and offering them at the appropriate time, but they are also ensuring that there will be a demand for the product before it ever leaves research…
U.S. is Falling Behind in Mathematics – What it means for Marketers
The U.S. currently trails behind 34 other countries when it comes to high school math performance. Continuing to fall behind could hurt our economy and the marketing industry as a whole. Standardized testing results indicate that high schoolers in America struggle with math compared to the rest of the world.…
Measuring Mobile Success: The Right Metrics for Insurance Companies
Each industry requires its own marketing approach, especially for mobile. Here are some examples of how insurance providers are using key mobile marketing metrics to drive sales. While finding the right marketing approach for your industry is paramount, marketers in the mobile world also have to contend with determining the right…
Programmatic & Creative: Powerful Together
Some have said that programmatic could mean the death of creative, or that new technologies will strain the creative process. Not so, according to a recent report from eMarketer. To set the stage: Programmatic is only going to increase in importance — 63% of U.S. digital display advertising dollars will…