Category Archives: Analytics

With Luis Suárez making his debut in a Barcelona jersey on Monday in their 6-0 thrashing of Mexican Club Léon, I was keen to explore how global news outlets have covered the world’s most renowned odaxelagnist in the past year. What a year it was. Suárez comfortably won the 2013-14 English Premier League…

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If you’ve got vast stores of data sitting around, in silos, just waiting for the day when you finally do something with it, you’re likely missing out. Look beyond how you’re using data to target ads and consider the possible applications. If you’re collecting more data than you’re currently using,…

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It’s a fast changing world — especially for marketers. So, how do you get it all done and deliver on your goals? The answer might just be to take on even more than marketing in order to show your customers you are aligned with their values. The numbers make the…

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Binge-viewing, also called binge-watching, refers to a pop cultural phenomenon whereby people watch multiple episodes of a TV program in one sitting. Bingeing is transforming the media landscape and affecting all areas of the industry, from the way video content is produced to the way we consume it; the effects…

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There’s nothing like rooting for your team. Whether you’re at home, with friends and family at a bar or restaurant, or on the go, major sporting events bring people together in a special way. And for Americans, the big draw isn’t just limited to football, baseball, basketball, and hockey games…

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As fireworks light up the sky this Independence Day, experts expect consumers to light up cash registers, with 4th of July spending expected to increase for the second year in a row. The average American will likely spend $330 over the holiday weekend, according to a recent survey by WalletHub. …

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