Six Ways Digital Has Changed Holiday Retail and E-Commerce Sales
Explore six holiday retail trends changing the consumer journey, including AI-driven product recommendations and conversion optimization at every touch. This year was another banner year for Black Friday and Cyber Monday sales, and the efforts put behind complex digital marketing journeys deserve much of the credit. Estimated Cyber Monday sales…
Six Ways Gen Z Will Reshape Marketing in a Post-Millennial World
Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should…
Get Scientific With These Multivariate Testing Best Practices
Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for marketers willing to dive into experimental design and optimization best practices. Because marketers aren’t mind readers, they need tools and methodologies to guide their…
Smart Data and Technology Strategies Empower an Omnichannel Approach
Omnichannel marketing strategies have quickly become the norm, so brands are turning to innovative technology and data to provide consistent and convenient customer experiences. Omnichannel marketing unifies a company’s many moving parts to bolt them together into a single, well-oiled machine with a dedicated purpose — and data and technology…
Data-Backed Practices Enhance Content Marketing
Content marketing has found new footing in an era where obtaining data on audience engagement and creative preferences can make it more effective than ever. Boredom is officially over. People now have access to all types of entertainment at a moments notice, be it through social media, streaming video, engaging…
A New Lesson Plan for Back-to-School Marketing
Brands need to be rethinking their back-to-school marketing strategy in 2017 as the traditional lesson plan for reaching shoppers grows stale. The start of summer may mean that K-12 students finally get their welcomed break, but most retailers are getting ahead on their summer reading in the form of consumer…