Part 1: How Apps Connect Brand Loyalty to Convenience
The proverb has changed: The mobile customer is always right. In typical fashion, I was discussing my latest home décor venture last weekend with one of my closest friends and how it landed me in Target (or ‘Tar-zhay’ for my fashionistas). My friend then said something earth shattering to me,…
Top TV Trends Right Now
It’s that time of the year again: the beginning of a new TV season. The late-night wars might be a thing of the past and the top shows are more diverse than ever before. But like the dynamic duo of Scully and Mulder, the more things change, the more they…
Annalect Research: U.S. Pet Owners
Nearly 60% of U.S. households or approximately 83 million families are pet owners, and many of them are spending a substantial amount of money on the care and feeding of their furry and scaly friends. With pet humanization being the driving factor, the pet market is projected to earn $61…
Annalect Research Report: Back-to-School 2015
The second largest shopping period of the year is here – how are your sales matching up to these expectations? [download file=”https://www.annalect.com/wp-content/uploads/2015/09/Annalect_Research_Back_To_School_2015.pdf” title=”Back to School 2015″] Despite strong consumer confidence, sales are expected to decline slightly this year. Total spend is projected to be $68 billion, down 17% from last year’s…
TV Ad Spending Shifts as Audiences Move Online
Digital video has disrupted TV in a big way and will shape the direction of original programming and the TV ad spending tied to it in years to come. The new high benchmark set by our recent “Golden Age” of TV shows is both a blessing and a curse for…
Which Verticals and Companies are using Big Data?
Discover who is making the most of big data. Surprisingly, everyone from farmhands to drive-thru workers to investment bankers is playing their part. Big data has opened up all sorts of opportunities to identify patterns and direct crucial decisions thanks to the insights gained — and corporations are increasingly taking notice…