Marketing to Boomers: You’re Doing it Wrong
Baby Boomers. With every step they’ve taken, they’ve simultaneously changed our culture, from being the first teens to be courted by marketers to enacting major social change as adults. Today, this cohort is changing the meaning of aging, as they live healthy and experience-filled lives. Not to mention, they are…
Chasing Lions and Unicorns in Cannes: 2015’s Biggest Takeaways
The Cannes Lions International Festival of Creativity is a celebration of business’s human element. Find out the highlights and trends from this year’s festival. Every year, thousands of advertisers, marketers, creative agencies and consultants descend upon Cannes for a weeklong celebration of all the things that are wonderful about the…
The Boomer Mystique: Ignore at your own risk
As a consumer segment, Baby Boomers (born between 1946-1964) are sizable, lucrative, and they’re spending! As the largest U.S. demographic, they have 77% of discretionary wealth, represent 25% of the U.S. consumer landscape, and account for 60% of consumer spending. Reared amid the post-war economic boom, this generation virtually defined…
3 Ways CMOs can Reap Benefits from Data
Big data is taking much of the guesswork out of marketing. Companies are getting smarter than ever about not only stocking the right products and offering them at the appropriate time, but they are also ensuring that there will be a demand for the product before it ever leaves research…
The Community that Should be on Everyone’s Radar: the LGBT Segment
The LGBT segment is a dynamic and diverse population which spans across all ages, ethnicities and social status. At approximately 9 million strong, their total buying power is projected to be $830 billion — which offers great opportunities to manufacturers and retailers. There has been an increased prevalence of LGBT…
The Past, Present and Future of Mobile Marketing
While much of the innovation in the 20th century focused on electronics, the past decade has seen a shift toward information – how it is shared, stored and distributed. Today, most customers are looking for mobile products that link to social media channels or help with tasks, such as paying…