Hyper-Connected Consumers’ Expectations for Brands
Today’s consumers lead more active digital lives than ever before and in the process, they’re active on more platforms. Now that cell phones, video game consoles, televisions and even thermostats are enabling people to utilize online functionality, consumers are constantly connected to a multitude of devices. That means companies will need…
The Evolution of Advertising in the Food and Beverage Industry
Summer is here, meaning millions of people are cracking open ice-cold beverages and tossing some hot dogs on the grill. As they prepare for fun in the sun, they make thousands of subconscious decisions on which food and beverage products to take with them. Not coincidentally, brands often step up…
How to Leverage the Women’s World Cup Attention for your Brand – with or without FIFA
In just a few short weeks, the best women footballers in the world will take to the pitch and prove which country’s team is the best. This event is still quite young in the scheme of international tournaments, with the Men’s World Cup starting in 1930 and the women’s in…
U.S. is Falling Behind in Mathematics – What it means for Marketers
The U.S. currently trails behind 34 other countries when it comes to high school math performance. Continuing to fall behind could hurt our economy and the marketing industry as a whole. Standardized testing results indicate that high schoolers in America struggle with math compared to the rest of the world.…
How Brands Should Respond to Data Breaches
Data Breaches: Aspects of emotional and behavior turmoil It has become almost commonplace to open up your favorite news site, pick up the newspaper, or listen to the evening news to find out that yet another company has experienced some type of electronic intrusion. The conversations about these “hacks” seem…
Measuring Mobile Success: The Right Metrics for Insurance Companies
Each industry requires its own marketing approach, especially for mobile. Here are some examples of how insurance providers are using key mobile marketing metrics to drive sales. While finding the right marketing approach for your industry is paramount, marketers in the mobile world also have to contend with determining the right…