Why Personalization is the Only Future for Marketing
Personalization is set to be the biggest disruption in marketing since the idea of corporate sponsorships. Brands that are able to personalize are already seeing real results in their bottom lines. Janrain, which specializes in customer relationship management, reports that 67% of consumers wish to see more personalization and that…
Unlocking the Power of Programmatic by Marrying Data With Creative
Utilizing data to reach marketing goals is nothing new for marketers. Traditionally, the brightest creatives based their strategy on pages and pages of research. In the digital age, focus has been on programmatic and the use of audience-targeting technologies to ensure impressions are in front of the right people at…
New MLB Commissioner Making Advertiser-Friendly Changes
With the arrival of spring and the 2015 season just a few weeks old, new Major League Baseball commissioner Rob Manfred is implementing changes aimed at making the game more appealing to a new generation of fans — and the big advertisers that support the league. Though it’s still considered…
Programmatic & Creative: Powerful Together
Some have said that programmatic could mean the death of creative, or that new technologies will strain the creative process. Not so, according to a recent report from eMarketer. To set the stage: Programmatic is only going to increase in importance — 63% of U.S. digital display advertising dollars will…
Mobile Ads Set to Take Over in 2016
Mobile devices are becoming a larger part of advertising strategies, and grabbing a bigger share of marketers’ budgets, as more consumers use them for information, shopping and other decision-making activities. That growth, projected to continue at double digits in the coming years, will hit a watershed moment next year, according to…
CMO Influence on the Rise
As reams of digital data make it possible to know our customers better than ever before, the Chief Marketing Officer is often leading the way when it comes to leveraging data to better serve customers and bolster the bottom line. By doing so, many CMOs may also increase their own…