The Buzz From SXSW
While SXSW is over for 2015, the buzz it generates will have marketers, technologists, developers and everyone else thinking about how to implement what they learned. And while those lucky enough to attend were constantly running from panel to party to performance, they likely missed something in the swirl. If…
Marketing Technology Spend on the Rise, Making ROI Reporting More Critical
The next multibillion dollar software market is coming from an unlikely place – marketing. Technology and software spending by chief marketing officers will grow to $120 billion in the next 10 years, up from the current level of $12 billion, according to venture capitalist Ashu Garg. In a recent white…
Omnichannel Strategy Essential for Millennial Marketing
It’s no secret that marketers who want to succeed with Millennials need a smart omnichannel strategy. Among those looking to use new services as a differentiator, could delivery speed and adding transparency to your supply chain be a way to help boost sales among this coveted, hyper-connected group of customers?…
Annalect Research: Cutting the Cable Cord?
Traditional TV viewing is on the decline. According to new Nielsen data, 18-34 year-olds decreased their traditional cable TV usage nearly 11% from September to January. [download file=”https://www.annalect.com/wp-content/uploads/2015/02/Annalect-research-Cutting-the-Cord.pdf” title=”Annalect Research: Cutting the Cord”] Part of this shift is due to “cord-cutting” — people unbundling their home telecom services, including pay-TV…
Online Tax Filings, Refunds by Direct Deposit Surge
Taxes may be one of the sure things in life, but how Americans deal with them appears to be changing, with more consumers filing online and receiving their refunds via direct deposit, according to recently released statistics from the Internal Revenue Service. Even with some online tax preparers taking a…
What’s Coming to SXSW
South by Southwest (SXSW) Interactive is growing and changing every year, earning its reputation as a stage for innovation, as well as the best in live music and film. Last year, nearly 33,000 people attended SXSW in Austin. It featured 2,400 speakers and 1,100 conference sessions. When SXSW opens its…