With the Arrival of VR Headsets, Has Virtual Reality Marketing Made Its Mark Yet?
The first months of virtual reality marketing have made an impact on advertising as a whole, brands that want to take advantage should act now. At the beginning of 2016, virtual reality was all the rage since VR headsets like the Oculus Rift had just hit the market and SXSW Interactive was…
How Are Brands and Marketers Bracing Themselves for the 2016 Rio Olympics?
Discover how brands are preparing for their 2016 Rio Olympics campaigns, including how relaxed endorsement rules lead to new Olympics marketing strategies. Because of a wide range of concerns, this year’s Olympic games in Rio de Janiero, Brazil, are being covered in negative terms by many media outlets. Political instability…
The Rising Role of Data in PR
Discover the power that data has to color decisions in PR, help PR firms find influencers and how perspective can make real-time monitoring better. At the core of public relations is the need to monitor, influence and respond to public opinion. However, “public opinion” is not one single, definable thing.…
Marketing Trends Abroad in 2016
Discover marketing trends from around the world, how they are shaping the marketing climate of 2016 and what brands are making the most of them. The year 2015 saw many changes on the marketing front, with many concepts like inbound, content marketing, big data and the Internet of Things having…
What’s Next for Programmatic Media Buying?
Addressable TV advertising, digital out of home and optimization for digital assistants are three areas in which programmatic media buying could take off. For years, programmatic media buying has pushed forward the frontier of agency comfort zones by challenging some of their most ingrained practices. While person-to-person media buys still…
How Brands Can Score Big with eSports Marketing
Level up your eSports marketing knowledge with these insights on how major brands are sponsoring and expanding this growing worldwide pastime. One might never think that statements about “dramatic comebacks,” “underdogs” and teams “withdrawing from the tournament because of injury problems” would be uttered about young men and women playing…