Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Super Bowl 50 Ads Are So Big, You’ll Need Two Screens to Watch
Super Bowl advertisers must prepare to make an impact not just on the TV screen but also on the millions of smaller second screens that run during the game. With fewer scandals looming over Super Bowl 50 than last year’s game, everything is nearly set for one of the most anticipated…
Fight Over GMO Labeling Has More to Do with Names
The debate over genetically modified organisms (GMOs) continues. The Food and Drug Administration (FDA) permits most GMO practices while consumer advocacy groups push for greater transparency. Even though the controversy may seem to stem from questions of ethics, technology or health, the real issue at hand lies in branding psychology.…
El Niño Dampens Retailers’ Apparel Sales
El Niño’s warm weather has cooled warm winter clothing sales, hurting many retailers and department stores with weaker-than-average apparel earnings. The strong El Niño weather patterns in 2015 have been blamed for flooding along the Mississippi River and crippling droughts in Southern Africa. But their effects can be seen elsewhere, namely…
The Allure of Pop-Up Stores — Retail’s Continued Phenomenon
Pop-up retail stores are an avant-garde approach to retail. Flashy, glamorous and fleeting, they make a branding impact that’s hard to recreate elsewhere. Blink, and you might miss them: Pop-Up shops are a major force in the retail world and for reasons you might not expect. Most pop-ups aren’t concerned…
Children’s Digital Advertising Ramps Up for the Holidays
As competition for kids’ interest increases into the holiday shopping season, critics of children’s digital advertising worry about unforeseen consequences. Kids love YouTube as much as adults, giving advertisers another channel for reaching this coveted demographic, particularly in the all-important holiday shopping season. Popular kid-oriented channels like EvanTubeHD focus primarily on…