How Beacons and Big Data Are Changing the Way We Shop
Once true industry-wide beacon capability is realized, the potential for data warehousing becomes massive, uncovering radical new consumer insights. Consumer data insights are one of the key ways retailers maximize profit. By analyzing behavior on online sites and through point-of-sale systems, major retailers are able to track individual customer actions.…
How Does Digital Tracking Work Across Sites Down to the Action?
With the 2015 holiday shopping season already looming ahead, here are some of the ways that brands are building 360° profiles through cross-site tracking. Techniques for digital tracking across sites are becoming a crucial tool for digital marketers. The waning reliability of traditional cookie files and the explosion of multi-device browsing…
Medical Research Uses Big Data to Fight Against Breast Cancer
Harnessing the power of big data and analytical processing is helping give researchers a fighting chance against breast cancer and similar maladies. October is breast cancer awareness month. With more than 230,000 new cases of invasive breast cancer diagnosed each year, according to the American Cancer Society, getting a handle…
Part 1: How Apps Connect Brand Loyalty to Convenience
The proverb has changed: The mobile customer is always right. In typical fashion, I was discussing my latest home décor venture last weekend with one of my closest friends and how it landed me in Target (or ‘Tar-zhay’ for my fashionistas). My friend then said something earth shattering to me,…
Finding Common Threads and Distinct Metrics Among Different Verticals
Examining the relationship between vertical metrics in detail yields insights to marketers who aim to provide specialized service to the brands they serve. The way different industries measure success can vary wildly. A bad week for one vertical market could be stellar for another. For example, a hurricane is often…
Annalect Research: U.S. Pet Owners
Nearly 60% of U.S. households or approximately 83 million families are pet owners, and many of them are spending a substantial amount of money on the care and feeding of their furry and scaly friends. With pet humanization being the driving factor, the pet market is projected to earn $61…