Annalect Research Report: Back-to-School 2015
The second largest shopping period of the year is here – how are your sales matching up to these expectations? [download file=”https://www.annalect.com/wp-content/uploads/2015/09/Annalect_Research_Back_To_School_2015.pdf” title=”Back to School 2015″] Despite strong consumer confidence, sales are expected to decline slightly this year. Total spend is projected to be $68 billion, down 17% from last year’s…
TV Ad Spending Shifts as Audiences Move Online
Digital video has disrupted TV in a big way and will shape the direction of original programming and the TV ad spending tied to it in years to come. The new high benchmark set by our recent “Golden Age” of TV shows is both a blessing and a curse for…
Which Verticals and Companies are using Big Data?
Discover who is making the most of big data. Surprisingly, everyone from farmhands to drive-thru workers to investment bankers is playing their part. Big data has opened up all sorts of opportunities to identify patterns and direct crucial decisions thanks to the insights gained — and corporations are increasingly taking notice…
Why There’s No Turning Back from Data-Driven Advertising
As advertising’s brightest minds gather for Advertising Week, expect plenty of comments on how data will be the key contributor to brand success moving forward. In an era when the capability to precision-target customer segments is the most effective way to get your message across, data became a way for…
Hitting the Books: How Brands are Leveraging New Media and Data for Back-to-School Season
In order to capture some of the predicted $68 billion in back to school sales, brands are turning more and more to new media solutions and data-backed insights. Back to school season, with more than $68 billion in total sales at stake, is the second-biggest season for retailers like JC…
Two Ways Data is Fueling the Automotive Industry
The automotive industry is surpassing its former heights of the 1960s by offering desirable cars in all shapes, sizes and prices — all thanks to harnessing the power of consumer data. A period of stagnant innovation in the ‘90s characterized by the domination of massive SUVs has given way to more…