The Boomer Mystique: Ignore at your own risk
As a consumer segment, Baby Boomers (born between 1946-1964) are sizable, lucrative, and they’re spending! As the largest U.S. demographic, they have 77% of discretionary wealth, represent 25% of the U.S. consumer landscape, and account for 60% of consumer spending. Reared amid the post-war economic boom, this generation virtually defined…
3 Ways CMOs can Reap Benefits from Data
Big data is taking much of the guesswork out of marketing. Companies are getting smarter than ever about not only stocking the right products and offering them at the appropriate time, but they are also ensuring that there will be a demand for the product before it ever leaves research…
Indian Premier League 2015: The Real Winners
It has been an exciting season for cricket fans since mid February with the Cricket World Cup 2015 and now the Indian Premier League 8. As expected, the CWC 2015 was a viewer’s and an advertiser’s delight with the TV viewership numbers being a testimony to the fact. The IPL 8 launched with all…
How Data Can Enhance the Creative Process
Data and the creative process do not have to be adversaries. Find out the ways in which one can inform the other to produce beautiful works of creative that reach audiences in poignant ways. David carefully cleans off his brush in a cloudy plastic cup. Then, he gently dabs it…
The Past, Present and Future of Mobile Marketing
While much of the innovation in the 20th century focused on electronics, the past decade has seen a shift toward information – how it is shared, stored and distributed. Today, most customers are looking for mobile products that link to social media channels or help with tasks, such as paying…
Hyper-Connected Consumers’ Expectations for Brands
Today’s consumers lead more active digital lives than ever before and in the process, they’re active on more platforms. Now that cell phones, video game consoles, televisions and even thermostats are enabling people to utilize online functionality, consumers are constantly connected to a multitude of devices. That means companies will need…