The Evolution of Advertising in the Food and Beverage Industry
Summer is here, meaning millions of people are cracking open ice-cold beverages and tossing some hot dogs on the grill. As they prepare for fun in the sun, they make thousands of subconscious decisions on which food and beverage products to take with them. Not coincidentally, brands often step up…
How to Leverage the Women’s World Cup Attention for your Brand – with or without FIFA
In just a few short weeks, the best women footballers in the world will take to the pitch and prove which country’s team is the best. This event is still quite young in the scheme of international tournaments, with the Men’s World Cup starting in 1930 and the women’s in…
How Brands Should Respond to Data Breaches
Data Breaches: Aspects of emotional and behavior turmoil It has become almost commonplace to open up your favorite news site, pick up the newspaper, or listen to the evening news to find out that yet another company has experienced some type of electronic intrusion. The conversations about these “hacks” seem…
Measuring Mobile Success: The Right Metrics for Insurance Companies
Each industry requires its own marketing approach, especially for mobile. Here are some examples of how insurance providers are using key mobile marketing metrics to drive sales. While finding the right marketing approach for your industry is paramount, marketers in the mobile world also have to contend with determining the right…
Why Personalization is the Only Future for Marketing
Personalization is set to be the biggest disruption in marketing since the idea of corporate sponsorships. Brands that are able to personalize are already seeing real results in their bottom lines. Janrain, which specializes in customer relationship management, reports that 67% of consumers wish to see more personalization and that…
Unlocking the Power of Programmatic by Marrying Data With Creative
Utilizing data to reach marketing goals is nothing new for marketers. Traditionally, the brightest creatives based their strategy on pages and pages of research. In the digital age, focus has been on programmatic and the use of audience-targeting technologies to ensure impressions are in front of the right people at…