Cities That Market Like Brands See Boost in Tourism
Dive into the sophisticated ways that cities capitalize on using digital marketing techniques — just like how brands do — to promote tourism and create emotion-rich branded experiences. Wanderlust is unsurprisingly on the rise. It seems now, more than ever, people are giving into this irresistible impulse to travel to near and…
The Modern-Day Word-of-Mouth: Customer Reviews
Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers. What do you do if a customer leaves a bad review? With the rise of the internet in the late 1990s, brands suddenly…
Influencer Marketing, When Bigger Isn’t Always Better
See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are influenced? When it comes to the products we buy, brands we love, and companies we trust, many of our first conversions were likely…
Green Marketing Success: Nice Guys Finish First
Brands drive growth in consumer demand by adopting meaningful green marketing principles into production, packaging, and marketing messages. As a great frog once said: “It’s not easy being green,” but it is increasingly necessary. Among today’s enterprises of all sizes, customers expect green principles and practices. People not only want…
Accelerate Marketing Cycles by Balancing Preparation and Impulsiveness
How much control is “enough” control when it comes to guiding marketing decisions? According to SXSW 2017 thought leadership, too much control can mean missing out on opportunities to deliver timely messaging before consumer attention shifts. Blink and you’ll miss it. This philosophy helps South by Southwest’s (SXSW) thousands of…
A Look at the Marketing Evolution of Household Cleaners
Take a trip through the marketing history of household cleaners to see how advancing tech and a need for differentiation have driven innovation. Spring cleaning time is here, meaning you are likely flinging open the windows and getting prepared for some washing and scrubbing. This annual activity seems to unite…