Brands Lacked Real-Time Marketing at the Oscars
See how more brands could have responded rapidly to the Oscars mix-up using real-time marketing strategies that prepare marketers for the unexpected. “No, there’s a mistake! Moonlight, you guys won Best Picture. I’m not joking. This is not a joke. Moonlight, you won Best Picture.” This moment during the Best Picture announcement…
Experiential Marketing Works Best for Baby Boomers
While millennials are common experiential marketing targets, the baby boomer generation form a $7.6 trillion market that shouldn’t be ignored. “The Bucket List” may have been just another hit movie to some, but it represented one of the best ways to market experiences to baby boomers. While “millennial” is on…
Award Shows Depict Crossroads of Diversity, Marketing
The award show season allows us to examine how marketers should avoid rifts between themselves and audiences by recognizing diversity and media preferences. Grab some popcorn and get ready to watch how diversity and marketing intersect during this year’s award show season. Online streaming and social media have reconstructed contemporary…
ESports Aims to Become a Marketing Phenomenon
In 2017, brands looking for new opportunities to reach young, digitally-connected audiences should capitalize on the emerging opportunities in eSports marketing. Are you ready to play eSports, the biggest opportunity for brand growth and reach to digitally-connected millennials in 2017? While current estimates of market value are modest, they have…
Emotion Recognition Technology Leads to Quantitative Data
Emotion recognition technology measures moods in voices and facial expressions in a quantitative way, enabling brands to be more specific about their emotional impact. Members of your marketing test group state that they love your product, but their facial expressions tell another story. Which do you believe? Emotion recognition technology…
Food and Beverage Advertising Will Make Big Strides
Get ready to chew on some interesting food for thought as we explore the next trends in the evolution of food and beverage advertising for 2017. Food and beverage advertising has come a long way from its humble beginnings. From a past dominated by regionally unique products to the present…