Marketers Embrace Live Video Streaming
Live video streaming provides marketers with a potent new tool for not just driving engagement but also measuring audiences’ reactions and behaviors in real time. Branded live video streaming has taken off in ways that few marketers could have anticipated. Since Meerkat first generated extreme amounts of hype at the…
Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of online digital platforms and the data they created caused an incredible evolutionary marketing shift within the past ten years. Now, the world’s biggest…
With the Arrival of VR Headsets, Has Virtual Reality Marketing Made Its Mark Yet?
The first months of virtual reality marketing have made an impact on advertising as a whole, brands that want to take advantage should act now. At the beginning of 2016, virtual reality was all the rage since VR headsets like the Oculus Rift had just hit the market and SXSW Interactive was…
How Are Brands and Marketers Bracing Themselves for the 2016 Rio Olympics?
Discover how brands are preparing for their 2016 Rio Olympics campaigns, including how relaxed endorsement rules lead to new Olympics marketing strategies. Because of a wide range of concerns, this year’s Olympic games in Rio de Janiero, Brazil, are being covered in negative terms by many media outlets. Political instability…
The Rising Role of Data in PR
Discover the power that data has to color decisions in PR, help PR firms find influencers and how perspective can make real-time monitoring better. At the core of public relations is the need to monitor, influence and respond to public opinion. However, “public opinion” is not one single, definable thing.…
Marketing Trends Abroad in 2016
Discover marketing trends from around the world, how they are shaping the marketing climate of 2016 and what brands are making the most of them. The year 2015 saw many changes on the marketing front, with many concepts like inbound, content marketing, big data and the Internet of Things having…