Category Archives: Branding & Communications

branded media content strategies

By adapting to audience sensibilities without superficiality, these creative content strategies have been able to achieve new levels of success. In what is no doubt sure to ignite debate, Harvard Business Review recently released an essay on how branding has evolved in the era of social media communities. Despite the article’s…

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Virtual Reality Marketing

Explore some of the current use cases of virtual reality marketing while considering how and when VR marketing could lead to true digital marketing results. Virtual reality technology has become a mainstay of trade shows and industry expos like this month’s SXSW. People line up for exciting demos, and the novelty…

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Pet owner research report

Download our entire report here. Brands trying to tap into the steadily growing, $61 billion a year pet product market can use these four critical audience insights to target key demographics. We love our pets in the U.S., and spending habits show it. American pet owners spent an estimated $61…

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hyper-connected brands

In an age of constantly connected audiences, brands who neglect to respond to trending news topics often risk losing affinity from their audiences. Real-time marketing approaches have quickly matured from a handy tool for socially-connected marketers to an expectation from audiences. After all, what are social media channels doing if…

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Tax Season Marketing

This tax season, financial companies will be trying hard to convince Americans on the best way of getting back hard-earned cash courtesy of Uncle Sam. As we move from one year to the next, events such as Hanukkah, Christmas, New Year’s, the Super Bowl, Valentine’s Day and the Oscars generate…

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Valentine's Day Marketing

Here are our recommended Valentine’s Day best practices for brand messaging based on the most commonly-used digital marketing channels. Valentine’s Day is nearly here, and how appropriate considering that digital marketers are all trying to find new ways to develop personal connections with their audience. Unattached to any true religious…

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