Data Universe: Embedding Data Governance & Data Literacy into Data Culture
At the 2024 Data Universe event in New York — our Chief Technology Officer, Anna Nicanorova, joined Microsoft’s Chief Data Officer Effie Kilmer, Data4Real’s CEO, Julia Bardmesser, and Secoda’s Head of Data, Lindsay Murphy, for a discussion that focused on the importance of embedding data governance and data literacy into…
Handling Consumer Data in the New Era
Shifting regulations and consumer demands for privacy have forced marketers to examine their data practices, technology stack, and security. Today’s constant stream of consumer data promises companies exciting abilities and groundbreaking insight into their audiences. Modern marketers collect and leverage all sorts of customer data, whether it is direct engagement…
Ad Tracking Defines the Consumer Journey
Ad tracking across devices has empowered marketers with ways to track the full customer journey and its complexities, but ad blocking poses a growing threat. Ad tracking across devices provides crucial insight into each touchpoint and helps marketers define how customers navigate their path to purchase. Taking a look at…
How Data is Transforming the Healthcare Landscape
Discover how healthcare data technology like electronic health records, data-sharing systems and encryption has been breathing new life into the industry. Even though the medical industry holds on to its heritage, by still using the symbol of medicine — the rod of Asclepius, healthcare persists at the cutting edge of research,…
Agriculture Tests the Ground for Data Provisioning Policies & Politics
Big data offers bountiful rewards for farmers, but concerns over data provisioning have led to strictly defined sharing models that could become the norm. In the 21st century, the common tools of agriculture retain their outward familiarity while being fundamentally transformed within. The image of a farmer and a tractor…
Why There’s No Turning Back from Data-Driven Advertising
As advertising’s brightest minds gather for Advertising Week, expect plenty of comments on how data will be the key contributor to brand success moving forward. In an era when the capability to precision-target customer segments is the most effective way to get your message across, data became a way for…