Category Archives: Data

Privacy is not about laws, privacy is about people We all know that privacy is important. There are laws written about it, there are articles written about it, and there are entire conferences dedicated to discussing what it means for advertising. But the bulk of the conversation is about details…

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Annalect asks - Lauren Walker - Deepak Shukla

Lauren Walker, our Chief Client Solutions Officer, recently had the pleasure of joining Deepak Shukla, Senior Data & AI Sales Specialist at AWS, at the Marketing Leaders Summit in London to discuss all things AI. Here, they continue that conversation. Lauren Walker: What tradeoffs, if any, should advertisers be considering…

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RampUp 2025 Key Takeaways from Annalect

At the recent 2025 RampUp conference in San Francisco (one of the industry’s most prominent gatherings of brand and agency leaders), one point was made abundantly clear: Interoperability, collaboration, and AI-driven intelligence aren’t just buzzwords. They’re the new table stakes. Want to learn more about what we heard and saw…

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Our CTO, Anna Nicanorova, recently spoke with Adrian Estala, Chief Data Officer at Starburst — to discuss how we’re transforming data strategy — through innovative approaches to data products, governance, and scalability.

At the 2024 Data Universe event in New York — our Chief Technology Officer, Anna Nicanorova, joined Microsoft’s Chief Data Officer Effie Kilmer, Data4Real’s CEO, Julia Bardmesser, and Secoda’s Head of Data, Lindsay Murphy, for a discussion that focused on the importance of embedding data governance and data literacy into…

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At the 2024 Data Universe event in New York — our Chief Technology Officer, Anna Nicanorova, and Director of Data Engineering, Santhosh Swaminathan, described how Annalect was able to simplify the implementation of data mesh and unlock numerous benefits — namely, the ability to facilitate seamless collaboration and drive greater…

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