The Shopping Mall Test: How to Think about Advertising Privacy
Privacy is not about laws, privacy is about people We all know that privacy is important. There are laws written about it, there are articles written about it, and there are entire conferences dedicated to discussing what it means for advertising. But the bulk of the conversation is about details…
Annalect Asks: Five Questions with Deepak Shukla of AWS
Lauren Walker, our Chief Client Solutions Officer, recently had the pleasure of joining Deepak Shukla, Senior Data & AI Sales Specialist at AWS, at the Marketing Leaders Summit in London to discuss all things AI. Here, they continue that conversation. Lauren Walker: What tradeoffs, if any, should advertisers be considering…
Tech Stacks Won’t Save Marketing — Interoperability Will: Key Takeaways from LiveRamp’s 2025 RampUp Conference
At the recent 2025 RampUp conference in San Francisco (one of the industry’s most prominent gatherings of brand and agency leaders), one point was made abundantly clear: Interoperability, collaboration, and AI-driven intelligence aren’t just buzzwords. They’re the new table stakes. Want to learn more about what we heard and saw…
Liberating Data: Building Scalable, Governed Data Products
Our CTO, Anna Nicanorova, recently spoke with Adrian Estala, Chief Data Officer at Starburst — to discuss how we’re transforming data strategy — through innovative approaches to data products, governance, and scalability.
Data Universe: Embedding Data Governance & Data Literacy into Data Culture
At the 2024 Data Universe event in New York — our Chief Technology Officer, Anna Nicanorova, joined Microsoft’s Chief Data Officer Effie Kilmer, Data4Real’s CEO, Julia Bardmesser, and Secoda’s Head of Data, Lindsay Murphy, for a discussion that focused on the importance of embedding data governance and data literacy into…
Data Universe: The Rise of Modern Data Management
At the 2024 Data Universe event in New York — our Chief Technology Officer, Anna Nicanorova, and Director of Data Engineering, Santhosh Swaminathan, described how Annalect was able to simplify the implementation of data mesh and unlock numerous benefits — namely, the ability to facilitate seamless collaboration and drive greater…