Data Universe: Embedding Data Governance & Data Literacy into Data Culture
At the 2024 Data Universe event in New York — our Chief Technology Officer, Anna Nicanorova, joined Microsoft’s Chief Data Officer Effie Kilmer, Data4Real’s CEO, Julia Bardmesser, and Secoda’s Head of Data, Lindsay Murphy, for a discussion that focused on the importance of embedding data governance and data literacy into…
Data Universe: The Rise of Modern Data Management
At the 2024 Data Universe event in New York — our Chief Technology Officer, Anna Nicanorova, and Director of Data Engineering, Santhosh Swaminathan, described how Annalect was able to simplify the implementation of data mesh and unlock numerous benefits — namely, the ability to facilitate seamless collaboration and drive greater…
How We Stopped “Data Hoarding” while Super-Charging Cross-Team & Cross-Company Collaboration — with Data Mesh
Update – January 2024: We recently partnered with peers at AWS to author a post on this same subject matter. Click here if you would like to read the AWS blog post. The Problem: A Mad Rush to Centralize Enterprise worldwide is scrambling to optimize data assets ahead of anticipated…
7 Ways Computer Vision Helps Marketers See Better Performance
Explore seven marketing use cases of computer vision to see why the technology holds promise and unlocks new capabilities. Computer vision has grown by leaps and bounds, enabling exciting capabilities in the marketing field. The technology uses AI and machine learning to scan images and accurately identify objects and components…
Six Ways Digital Has Changed Holiday Retail and E-Commerce Sales
Explore six holiday retail trends changing the consumer journey, including AI-driven product recommendations and conversion optimization at every touch. This year was another banner year for Black Friday and Cyber Monday sales, and the efforts put behind complex digital marketing journeys deserve much of the credit. Estimated Cyber Monday sales…
Cloud Computing: Why Everyone’s Looking Skyward
Get primed on cloud computing, including a summary of the different services it offers, public vs. private architectures, and when to consider “serverless” cloud. Nearly all enterprise marketers have their head in the cloud these days — and for good reason. Cloud computing has not only disrupted computer-dependent business processes as we know them,…