Three Best Practices for Building a Data-Driven Marketing Strategy
Discover the best practices to starting a data-driven marketing strategy that reduces implementation risk and unlocks analytics’ potential organization wide. All signs point to data-driven marketing as the way of the future. Organizations looking to modernize their marketing approach and upstart businesses looking to scale are all pursuing smart investments in…
Agriculture Tests the Ground for Data Provisioning Policies & Politics
Big data offers bountiful rewards for farmers, but concerns over data provisioning have led to strictly defined sharing models that could become the norm. In the 21st century, the common tools of agriculture retain their outward familiarity while being fundamentally transformed within. The image of a farmer and a tractor…
Audience Insights That Help Brands Win “Best in Show” with Pet Owners
Brands Must Socially Respond to Trends or Lose Hyper-Connected Audiences
In an age of constantly connected audiences, brands who neglect to respond to trending news topics often risk losing affinity from their audiences. Real-time marketing approaches have quickly matured from a handy tool for socially-connected marketers to an expectation from audiences. After all, what are social media channels doing if…
Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Super Bowl 50 Ads Are So Big, You’ll Need Two Screens to Watch
Super Bowl advertisers must prepare to make an impact not just on the TV screen but also on the millions of smaller second screens that run during the game. With fewer scandals looming over Super Bowl 50 than last year’s game, everything is nearly set for one of the most anticipated…