Why Email Marketing Came Back from the Dead
Discover why email marketing has reemerged as a talked-about viable marketing tool that should be a part of any multi-channel marketing mix. Just like the physical medium it replaced, terminal diagnoses, obituaries and eulogies for electronic mail have been sounded in thoughtless think pieces for many years. For a time,…
What Coding Can Teach Us About Maintaining Data Quality
Learn three crucial lessons from programming best practices in order to maintain data quality and fix poor data quality-related issues before they spread. Taking steps that improve data quality can dramatically enhance your organization’s ability to make intelligent decisions. After all, data-driven marketing hinges on the data’s accuracy and its…
Three Best Practices for Building a Data-Driven Marketing Strategy
Discover the best practices to starting a data-driven marketing strategy that reduces implementation risk and unlocks analytics’ potential organization wide. All signs point to data-driven marketing as the way of the future. Organizations looking to modernize their marketing approach and upstart businesses looking to scale are all pursuing smart investments in…
Agriculture Tests the Ground for Data Provisioning Policies & Politics
Big data offers bountiful rewards for farmers, but concerns over data provisioning have led to strictly defined sharing models that could become the norm. In the 21st century, the common tools of agriculture retain their outward familiarity while being fundamentally transformed within. The image of a farmer and a tractor…
Audience Insights That Help Brands Win “Best in Show” with Pet Owners
Brands Must Socially Respond to Trends or Lose Hyper-Connected Audiences
In an age of constantly connected audiences, brands who neglect to respond to trending news topics often risk losing affinity from their audiences. Real-time marketing approaches have quickly matured from a handy tool for socially-connected marketers to an expectation from audiences. After all, what are social media channels doing if…