What’s Next for Programmatic Media Buying?
Addressable TV advertising, digital out of home and optimization for digital assistants are three areas in which programmatic media buying could take off. For years, programmatic media buying has pushed forward the frontier of agency comfort zones by challenging some of their most ingrained practices. While person-to-person media buys still…
How Deep Learning and Artificial Intelligence Push Big Data Forward
Find out how artificial intelligence technologies like neural networks can be coupled with big data to produce extraordinary marketing feats. Just like the rise of internet networking technologies and smaller, more-powerful processors led to the current device explosion, the advancement of technologies like machine learning and neural networks will no…
Why Email Marketing Came Back from the Dead
Discover why email marketing has reemerged as a talked-about viable marketing tool that should be a part of any multi-channel marketing mix. Just like the physical medium it replaced, terminal diagnoses, obituaries and eulogies for electronic mail have been sounded in thoughtless think pieces for many years. For a time,…
What Coding Can Teach Us About Maintaining Data Quality
Learn three crucial lessons from programming best practices in order to maintain data quality and fix poor data quality-related issues before they spread. Taking steps that improve data quality can dramatically enhance your organization’s ability to make intelligent decisions. After all, data-driven marketing hinges on the data’s accuracy and its…
Three Best Practices for Building a Data-Driven Marketing Strategy
Discover the best practices to starting a data-driven marketing strategy that reduces implementation risk and unlocks analytics’ potential organization wide. All signs point to data-driven marketing as the way of the future. Organizations looking to modernize their marketing approach and upstart businesses looking to scale are all pursuing smart investments in…
Agriculture Tests the Ground for Data Provisioning Policies & Politics
Big data offers bountiful rewards for farmers, but concerns over data provisioning have led to strictly defined sharing models that could become the norm. In the 21st century, the common tools of agriculture retain their outward familiarity while being fundamentally transformed within. The image of a farmer and a tractor…