Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Super Bowl 50 Ads Are So Big, You’ll Need Two Screens to Watch
Super Bowl advertisers must prepare to make an impact not just on the TV screen but also on the millions of smaller second screens that run during the game. With fewer scandals looming over Super Bowl 50 than last year’s game, everything is nearly set for one of the most anticipated…
How Will China’s Slump Affect Their Growing Market for Imports?
After a breakneck period of growth, China’s economy and the markets that fuel it have been experiencing some jarring contractions. For digital marketing, the current emphasis on mobile channels like China’s popular WeChat will likely have to evolve. More precise targeting of individuals who still have a taste for imported…
El Niño Dampens Retailers’ Apparel Sales
El Niño’s warm weather has cooled warm winter clothing sales, hurting many retailers and department stores with weaker-than-average apparel earnings. The strong El Niño weather patterns in 2015 have been blamed for flooding along the Mississippi River and crippling droughts in Southern Africa. But their effects can be seen elsewhere, namely…
An Agency Hackathon Experience
Where Innovative Ideas Become a Reality in 24 Hours As consumers interact with brands and content in new ways, the line between advertising, marketing, and public relations continues to blur and shift in new and exciting ways. Porter Novelli, Omnicom’s Public Relations Agency, understands that this rapidly changing landscape requires holistic, coordinated,…
How Big Data is Affecting the Big Game: A Look at the NFL and Other Leagues
Explore how the trend of sports teams and marketers using data analytics to reduce risk has impacted sports and marketers who depend on game time ad space. Brad Pitt stares at a computer screen as Jonah Hill explains the figures and codes. “It’s about getting things down to one number,”…