How Will China’s Slump Affect Their Growing Market for Imports?
After a breakneck period of growth, China’s economy and the markets that fuel it have been experiencing some jarring contractions. For digital marketing, the current emphasis on mobile channels like China’s popular WeChat will likely have to evolve. More precise targeting of individuals who still have a taste for imported…
El Niño Dampens Retailers’ Apparel Sales
El Niño’s warm weather has cooled warm winter clothing sales, hurting many retailers and department stores with weaker-than-average apparel earnings. The strong El Niño weather patterns in 2015 have been blamed for flooding along the Mississippi River and crippling droughts in Southern Africa. But their effects can be seen elsewhere, namely…
An Agency Hackathon Experience
Where Innovative Ideas Become a Reality in 24 Hours As consumers interact with brands and content in new ways, the line between advertising, marketing, and public relations continues to blur and shift in new and exciting ways. Porter Novelli, Omnicom’s Public Relations Agency, understands that this rapidly changing landscape requires holistic, coordinated,…
How Big Data is Affecting the Big Game: A Look at the NFL and Other Leagues
Explore how the trend of sports teams and marketers using data analytics to reduce risk has impacted sports and marketers who depend on game time ad space. Brad Pitt stares at a computer screen as Jonah Hill explains the figures and codes. “It’s about getting things down to one number,”…
Where Will Data-Driven Marketing Take Us in 2016?
Take a look at our predictions for top trends that are likely to appear in 2016, including how data-driven marketing will occupy an even more crucial role. As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to…
How Big Data and CPG are Bringing Food to the Thanksgiving Table
Looking at the big picture of big data and CPG, ones and zeros are becoming just as crucial as hoes and tractors when it comes to putting food on the table. In just a few short weeks, millions of Americans will be gathering around the Thanksgiving table with the intent…