Where Will Data-Driven Marketing Take Us in 2016?
Take a look at our predictions for top trends that are likely to appear in 2016, including how data-driven marketing will occupy an even more crucial role. As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to…
How Big Data and CPG are Bringing Food to the Thanksgiving Table
Looking at the big picture of big data and CPG, ones and zeros are becoming just as crucial as hoes and tractors when it comes to putting food on the table. In just a few short weeks, millions of Americans will be gathering around the Thanksgiving table with the intent…
Part 3: Leveraging User Identity – How to Measure Media Impact on App Downloads
A week ago, I was in Tokyo waiting for a train. I had been staying in the crowded precinct of Shinjuku – a neon metropolis on the west side of the city. I bought a ticket for the Metro and was counting the seconds until midnight when the train would…
Part 2: Agile UX and the 3 Pillars of a Successful App
Over the last few years, excellent user experience design has proven to be a distinct business advantage. This is part 2 of our 3 part app series with insights, from our Annalect leads in product marketing, UX and data solutions, on a successful business application strategy. Today, the term “user experience”…
How Beacons and Big Data Are Changing the Way We Shop
Once true industry-wide beacon capability is realized, the potential for data warehousing becomes massive, uncovering radical new consumer insights. Consumer data insights are one of the key ways retailers maximize profit. By analyzing behavior on online sites and through point-of-sale systems, major retailers are able to track individual customer actions.…
How Does Digital Tracking Work Across Sites Down to the Action?
With the 2015 holiday shopping season already looming ahead, here are some of the ways that brands are building 360° profiles through cross-site tracking. Techniques for digital tracking across sites are becoming a crucial tool for digital marketers. The waning reliability of traditional cookie files and the explosion of multi-device browsing…