An Agency Hackathon Experience
Where Innovative Ideas Become a Reality in 24 Hours As consumers interact with brands and content in new ways, the line between advertising, marketing, and public relations continues to blur and shift in new and exciting ways. Porter Novelli, Omnicom’s Public Relations Agency, understands that this rapidly changing landscape requires holistic, coordinated,…
How Big Data is Affecting the Big Game: A Look at the NFL and Other Leagues
Explore how the trend of sports teams and marketers using data analytics to reduce risk has impacted sports and marketers who depend on game time ad space. Brad Pitt stares at a computer screen as Jonah Hill explains the figures and codes. “It’s about getting things down to one number,”…
Where Will Data-Driven Marketing Take Us in 2016?
Take a look at our predictions for top trends that are likely to appear in 2016, including how data-driven marketing will occupy an even more crucial role. As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to…
How Big Data and CPG are Bringing Food to the Thanksgiving Table
Looking at the big picture of big data and CPG, ones and zeros are becoming just as crucial as hoes and tractors when it comes to putting food on the table. In just a few short weeks, millions of Americans will be gathering around the Thanksgiving table with the intent…
Part 3: Leveraging User Identity – How to Measure Media Impact on App Downloads
A week ago, I was in Tokyo waiting for a train. I had been staying in the crowded precinct of Shinjuku – a neon metropolis on the west side of the city. I bought a ticket for the Metro and was counting the seconds until midnight when the train would…
Part 2: Agile UX and the 3 Pillars of a Successful App
Over the last few years, excellent user experience design has proven to be a distinct business advantage. This is part 2 of our 3 part app series with insights, from our Annalect leads in product marketing, UX and data solutions, on a successful business application strategy. Today, the term “user experience”…