Medical Research Uses Big Data to Fight Against Breast Cancer
Harnessing the power of big data and analytical processing is helping give researchers a fighting chance against breast cancer and similar maladies. October is breast cancer awareness month. With more than 230,000 new cases of invasive breast cancer diagnosed each year, according to the American Cancer Society, getting a handle…
Busting Three of the Biggest Myths about Big Data
Separate fact from fiction as we dispel some of the nastier and more persistent myths surrounding big data and how it is being used by brands. The words “big data” have been popping up in the media for a few years now, so we understand if you feel a bit…
Finding Common Threads and Distinct Metrics Among Different Verticals
Examining the relationship between vertical metrics in detail yields insights to marketers who aim to provide specialized service to the brands they serve. The way different industries measure success can vary wildly. A bad week for one vertical market could be stellar for another. For example, a hurricane is often…
Annalect Research: U.S. Pet Owners
Nearly 60% of U.S. households or approximately 83 million families are pet owners, and many of them are spending a substantial amount of money on the care and feeding of their furry and scaly friends. With pet humanization being the driving factor, the pet market is projected to earn $61…
TV Ad Spending Shifts as Audiences Move Online
Digital video has disrupted TV in a big way and will shape the direction of original programming and the TV ad spending tied to it in years to come. The new high benchmark set by our recent “Golden Age” of TV shows is both a blessing and a curse for…
Which Verticals and Companies are using Big Data?
Discover who is making the most of big data. Surprisingly, everyone from farmhands to drive-thru workers to investment bankers is playing their part. Big data has opened up all sorts of opportunities to identify patterns and direct crucial decisions thanks to the insights gained — and corporations are increasingly taking notice…