Finding Common Threads and Distinct Metrics Among Different Verticals
Examining the relationship between vertical metrics in detail yields insights to marketers who aim to provide specialized service to the brands they serve. The way different industries measure success can vary wildly. A bad week for one vertical market could be stellar for another. For example, a hurricane is often…
Annalect Research: U.S. Pet Owners
Nearly 60% of U.S. households or approximately 83 million families are pet owners, and many of them are spending a substantial amount of money on the care and feeding of their furry and scaly friends. With pet humanization being the driving factor, the pet market is projected to earn $61…
TV Ad Spending Shifts as Audiences Move Online
Digital video has disrupted TV in a big way and will shape the direction of original programming and the TV ad spending tied to it in years to come. The new high benchmark set by our recent “Golden Age” of TV shows is both a blessing and a curse for…
Which Verticals and Companies are using Big Data?
Discover who is making the most of big data. Surprisingly, everyone from farmhands to drive-thru workers to investment bankers is playing their part. Big data has opened up all sorts of opportunities to identify patterns and direct crucial decisions thanks to the insights gained — and corporations are increasingly taking notice…
Why There’s No Turning Back from Data-Driven Advertising
As advertising’s brightest minds gather for Advertising Week, expect plenty of comments on how data will be the key contributor to brand success moving forward. In an era when the capability to precision-target customer segments is the most effective way to get your message across, data became a way for…
Hitting the Books: How Brands are Leveraging New Media and Data for Back-to-School Season
In order to capture some of the predicted $68 billion in back to school sales, brands are turning more and more to new media solutions and data-backed insights. Back to school season, with more than $68 billion in total sales at stake, is the second-biggest season for retailers like JC…